The best of both worlds - The potentials and pitfalls of mutual value co-creation in-between academia and practice
An industrial PhD is a PhD like all other PhDs. At the same time, an industrial PhD research is also a unique form of research and practice knowledge co-creation. The objective of the industrial PhD is the same as a traditional PhD education, but the process toward the end goal is different because the industrial PhD researcher’s position between practice and research comes with special opportunities and challenges. Experience from the industrial PhD programme informs us that these opportunities and challenges transcend academic disciplines and scientific traditions, so this introductory module focuses on the special role of the industrial PhD researcher.
This module enables industrial PhDs to proactively position themselves and navigate in a field characterized by a variety of stakeholders with different conceptions of quality and value with a view to simultaneously creating value in the research project for the host organizations, their field of research, society, and themselves.
Module 2, Elective A
Project management and organisational dynamics
This module aims at enhancing participants’ knowledge about project management, while fostering a reflexive approach to the subject and its practice. It will introduce two different theoretical perspectives on project management: One represents the traditional view on project management, represented clearly in international standards and most textbooks. The other perspective represents the so called ‘Scandinavian school’ of project management, which on the one hand acknowledges the need for classic planning tools and methods, but also reflects on the need for flexibility and co-creation to cope with the high uncertainty, complexity and ambiguity of projects.
We then bring the two theoretical perspectives into three core project practices, that is, three levers/pillars that every project practitioner will do:
- Aiming: Creating the vision, purpose, scope and planning.
- Adapting: Identifying and responding to risks, opportunities and unexpected changes to project processes, project content and project context.
- Collaborating: Navigating in the complex stakeholder landscapes that most projects face today.
The two perspectives and three project practices form a 2x3 matrix that will guide the course.
The intention is that all subjects in the curriculum of this module will be illustrated through practical exercises, relating the theory and the analytical tools to the individual PhD project and other projects.
- Aiming the Project: Purpose and plan Apply tools and concepts to define project vision, purpose, scope, success and benefit, and connect these with a project plan. As we discuss aspects of planning, and timing, we will discuss behavioral aspects of scheduling, e.g. procrastination, overly cautious scheduling, and identify pragmatic coping strategies to mitigate them in own projects.
- Adapting the project: Uncertainty and change Explain impact of uncertainty and change in projects and identify mitigation strategies for own projects.
- Collaborating in and around the project: Dynamic contingency stakeholder management Being able to recognize the importance of different requirements from different stakeholders, e.g. need for progress reporting versus dialogue.
Module 2, Elective B
The module explores entrepreneurial behavior by individuals that leads to the discovery of new business opportunities and how established firms/organisations may exploit such opportunities. Entrepreneurship has become a key focus area in today’s dynamic competition. The classical type of entrepreneurship, self-employment, has become a means to fuel growth. However, the view that the study of entrepreneurship means the study of people who create companies is unnecessarily constraining. Entrepreneurship also involves complex processes of assembling bundles of complementary resources and coordinating actions and investments over time in the pursuit of profit under uncertainty—all activities associated with the established firm. Thus, recruitment and support of employees engaging in entrepreneurial behavior is a key factor in firms’ competitive strategy. However, until recently, most research has focused on the individual entrepreneur establishing a new venture and given little emphasis on the entrepreneurial behavior carried out by salaried employees. Also, most managerial advice about entrepreneurship within established firms has been based on anecdotal evidence or single case studies.
This module breaks with the focus on individuals and instead emphasizes that established firms may be uniquely positioned to use organizational mechanisms that exacerbate entrepreneurial behavior. In relation to the Industrial PhD programme, this may involve exploring questions such as:
- Who should be entrusted with engaging in entrepreneurial activities?
- What is the role of senior management in the entrepreneurial process?
- How do firms organize to emphasize the entrepreneurial motivation of their employees?
In addition to a research-driven curriculum, students are prompted to apply module material to practical business circumstances. This involves, for example, relating research findings to business cases and discussion with industry guest speakers.
Module 2, Elective C
A toolkit for communicating the impact of your research - audiences, modes, media and interactions
This module aims at establishing a solid foundation for the development of the Industrial PhDs’ communication competence with a view to enhancing the ability and motivation for effectively communicating the value of their research in a multi-stakeholder research set-up.The module takes as its point of departure that:
- Research communication is an active and productive element of the collaborative research process which can stimulate dialogue, mutuality and value creation.
- Industrial PhDs stand to gain from being able to address a number of different interests and values in their communication; not only after project completion, but also during the research project as a path ways for fostering productive interactions with stakeholders, trust and room for maneuvering.
In effect, this module aims at making participants capable of delivering on their knowledge dissemination obligation in an active, strategic and meaningful way.
Empowerment on the personal level: Incorporate career goals, keep up energy and manage the supervisory relationship in the industrial PhD setting
This module aims to empower the participants by giving them personal tools that target the specific challenge to navigate in the Industrial PhD setting.
When the participant take module 3, they are at the middle stage of the PhD study, which is often characterized by challenges such as increasing time-pressure and the feeling that there is still far to go. The module addresses three topics that are specifically challenging for industrial PhD students:
- Worries about possible career paths.
- Different expectations from the academic and industrial setting.
- Coping with stress and exhaustion due to their many obligations.
It also rounds up the course; while module 1 explores the in-between position of an industrial PhD student as a particular platform of inquiry and knowledge creation that comes with a range of possibilities and challenges, module 3 further explores this position, zooming in on the ability to handle these special challenges and opportunities on the more personal level.