The best of both worlds - The potentials and pitfalls of mutual value co-creation in-between academia and practice
An industrial PhD is a PhD like all other PhDs. At the same time, an industrial PhD research is also a unique form of research and practice knowledge co-creation. The objective of the industrial PhD is the same as a traditional PhD education, but the process toward the end goal is different because the industrial PhD researcher’s position between practice and research comes with special opportunities and challenges. Experience from the industrial PhD program informs us that these opportunities and challenges transcend academic disciplines and scientific traditions, so this introductory module focuses on the special role of the industrial PhD researcher.
This module enables industrial PhDs to proactively position themselves and navigate in a field characterized by a variety of stakeholders with different conceptions of quality and value with a view to simultaneously creating value in the research project for the host organizations, their field of research, society, and themselves.
Module 2, Elective A
Project management and organisational dynamics
This module will enhance the initial and overall planning of the PhD project by focusing on the PhD student’s personal ability to analyze, plan, and initially conduct the PhD process. The module will offer the students an insight into the organization of projects in larger companies. A mix of theory and “hands-on” activities, will enable them to develop a personal strategy and a milestone plan for the individual PhD project. The training will engage the students in activities that help them approach and present their projects in a more professional and powerful way, which will help them when communicating and working with their hosting company/organization.
Module content: It is the intention that all subjects in the curriculum of this module will be illustrated through practical exercises, relating the theory and the analytical tools to the individual PhD project.
- Project definition and the project as a Business Case
- Project management as a work form.
- The overall goal setting of a project.
- Stakeholder analysis and communication – a strategic approach
- Planning the project – milestone planning
- Risk analysis – how to qualify the planning process.
- Personal profile and the role as an Industrial PhD student.
Module 2, Elective B
The module explores entrepreneurial behavior by individuals that leads to the discovery of new business opportunities and how established firms may exploit such opportunities. Entrepreneurship has become a key focus area in today’s dynamic competition. The classical type of entrepreneurship, self-employment, has become a means to fuel growth. However, the view that the study of entrepreneurship means the study of people who create companies is unnecessarily constraining. However, entrepreneurship also involves complex processes of assembling bundles of complementary resources and coordinating actions and investments over time in the pursuit of profit under uncertainty—all activities associated with the established firm. Thus, recruitment and support of employees engaging in entrepreneurial behavior is a key factor in firms’ competitive strategy. However, until recently, most research has focused on the individual entrepreneur establishing a new venture and given little emphasis on the entrepreneurial behavior carried out by salaried employees. Also, most managerial advice about entrepreneurship within established firms has been based on anecdotal evidence or single case studies.
This module breaks with the focus on individuals and instead emphasizes that established firms may be uniquely positioned to use organizational mechanisms that exacerbate entrepreneurial behavior. In relation to the industrial PhD program, this may involve exploring questions such as: who should be entrusted with engaging in entrepreneurial activities, what is the role of senior management in the entrepreneurial process, and how do firms organize to emphasize the entrepreneurial motivation of their employees. In addition to a research-driven curriculum, students are prompted to apply module material to practical business circumstances. This involves, for example, relating research findings to business cases and discussion with industry guest speakers.
Module 2, Elective C
A toolkit for communicating the impact of your research - internal and external audiences, media and messages
This module aims at establishing a solid foundation for the development of industrial PhDs’ communication competence with a view to enhancing the ability and motivation for effectively communicating the value of their research in a multi-stakeholder research set-up.The module takes as its point of departure that:
- Research communication is an active and productive element of the collaborative research process which can stimulate dialogue, mutuality and value creation.
- Industrial PhDs stand to gain from being able to address a number of different interests and values in their communication; not only after project completion, but also during the research project as a path ways for fostering productive interactions with stakeholders, trust and room for maneuvering.
In effect, this module aims at making participants capable of delivering on their knowledge dissemination obligation in an active, strategic and meaningful way.
Empowerment on the personal level: incorporate career goals, keep up energy and manage the supervisory relationship in the industrial PhD setting
This module aims to empower the participants by giving them personal tools that target the specific challenge to navigate in the Industrial PhD setting.
When the participant take module 5, they are at the middle stage of the PhD study, which is often characterized by challenges such as increasing time-pressure and the feeling that there is still far to go. The module addresses three topics that are specifically challenging for industrial PhD students:
- Worries about possible career paths
- Different expectations from the academic and industrial setting
- Coping with stress and exhaustion due to their many obligations
It also rounds up the course; while module 1 explores the in-between position of an industrial PhD student as a particular platform of inquiry and knowledge creation that comes with a range of possibilities and challenges, module 5 further explores this position, zooming in on the ability to handle these special challenges and opportunities on the more personal level.